Programmatic Media Buying
TikTok Ads & Snapchat Ads
Full-funnel paid social and DSP buying with structured creative testing, built to scale spend without losing efficiency.
- TikTok Ads
- Snapchat Ads
- DSPs
- Retargeting
Trusted by the apps people use every day
Nirio
Scamless
Albert
Gemini
VeePN
Walking by Slimkit
FitMe
Sendwave
WorldRemit
Zero
Remitly
isybank
NutriWalking
Deblock
YouHodler
VPN HotspotNirioScamlessAlbertGeminiVeePNWalking by SlimkitFitMeSendwaveWorldRemitZeroRemitlyisybankNutriWalkingDeblockYouHodlerVPN Hotspot45M+
Monthly impressions
Across programmatic, on-device and OEM
5M+
Monthly installs
MMP-attributed, fraud-filtered
+45%
Average MoM ROAS lift
On scaled accounts after month one
+23.4%
Daily install growth
Average across active campaigns
01 · What we do
Performance Media Buying
Every channel that moves the needle for mobile apps, bought by senior traders and optimised daily toward your CPA and ROAS targets. You choose the KPI. We own the outcome.
On-device Traffic
Setup wizards, feeds & notifications
Reach users on the device itself. Setup-wizard, recommendation-feed and notification placements across millions of Android phones.
- Setup wizard
- Recommendation feeds
- Carrier partnerships
In-app, In-game & CTV
Premium inventory beyond the feed
Rewarded, interstitial and playable placements inside top apps and games, plus Connected TV for reach that drives measurable lift.
- Rewarded video
- Interstitials
- Playables
- CTV / OTT
OEM
Direct manufacturer partnerships
App-store, browser and first-impact placements through direct deals with device manufacturers in high-growth markets.
- Xiaomi
- Samsung
- Oppo & Vivo
- Transsion
02 · What we do
Creator & Content Marketing
Content that earns attention and converts it. From performance-led influencer campaigns to a full creative studio and UGC at scale, every asset is built to feed your paid channels.
Influencer Marketing
Creators paid on performance
We source, brief, manage and pay creators on TikTok, Instagram, YouTube and Snapchat, tracking every install and conversion back to the post.
- Creator sourcing
- Tracking links
- Spark Ads
- Whitelisting
Creative Studio
High-velocity ad creative
Concepts, scripts, editing, motion, statics and localisation, all informed by what is already winning in your account.
- Video & motion
- Statics
- Playables
- Localisation
UGC
Authentic video you own
A vetted network of UGC creators produces native-feeling video at scale, with hooks and variations ready to run across every channel.
- Vetted creators
- Hook variations
- Full usage rights
- Fast turnaround
How we work
From first call to scaled campaigns in weeks, not quarters
A clear, repeatable process so you always know what is happening with your budget and why.
1
Audit & plan
We review your funnel, MMP data and creative library, then build a channel plan with clear CPA and ROAS targets.
Week 12
Launch & test
Structured tests across channels, geos and creatives, so budget flows to what works instead of what we hoped would.
Weeks 2–43
Optimise
Daily bid, budget and creative decisions toward your KPI, with fraud filtering and incrementality checks built in.
Ongoing4
Scale
Double down on winners, open new channels and markets, and keep efficiency as volume grows.
Month 2+Why Optivads
Why leading apps choose us
We are built for teams who want a partner that is accountable for results, not just activity.
Pay for outcomes
CPI, CPA, CPL or hybrid models. Your spend is tied to the events that matter to your business.
Fraud-protected traffic
Machine-learning fraud detection and MMP verification on every source, so you only pay for genuine users.
Transparent reporting
Weekly reports, shared dashboards and full visibility on sources, creatives and costs.
Senior team, direct access
You work with the people running your campaigns. No account-management layers, no hand-offs.
Pricing models
Flexible commercial models matched to your funnel and risk appetite.
- CPI
- CPA
- CPL
- CPM
- Hybrid
Rates depend on vertical, geo, channel mix and volume. Share your targets and we will send a tailored rate card within 48 hours.
Request a rate cardIndustries
Deep expertise in the most competitive verticals
We have scaled fintech, remittance, crypto and wellness apps in Europe, the Americas, Africa and Asia.
- Fintech & bankingTop performer
- Remittance & paymentsTop performer
- Crypto & trading
- Health & fitnessTop performer
- Wellness & lifestyle
- Shopping
- Travel
- Games
Where we operate
Two agencies. One growth team.
Optivads runs campaigns for the Global West from London. Our sister agency Veltadsap covers the Middle East and North Africa from Casablanca, so you get local market knowledge on both sides of the Mediterranean.
Optivads Limited
London, United Kingdom, WC2H 9JQ
Headquarters. Campaigns across Europe, the Americas, Africa and APAC, run by the senior team you meet on the first call.
- UK & Europe
- Americas
- Sub-Saharan Africa
- APAC
VeltadsapSister agency
Residence Shehrazade 3, Etage 5, N°22, Palmiers, Casablanca
Our sister agency for user acquisition across the Middle East and North Africa: local OEM and carrier relationships, Arabic and French creative, and creators on the ground.
- GCC
- Morocco & Maghreb
- Egypt & Levant
Ready to scale your app profitably?
Tell us your targets and we will come back with a channel plan, creative recommendations and a tailored rate card.