Optivads
02 · Creator & Content Marketing

Creator & Content Marketing

Attention is the scarcest resource in mobile marketing. We earn it with creators, keep it with content that feels native, and turn it into installs and revenue your paid channels can scale.

01 · Influencer Marketing

Influencer Marketing

TikTok · Instagram · YouTube · Snapchat

Influencer campaigns built for performance, not vanity metrics. We find the right creators for your audience, handle briefs, contracts and payments, and track every install and conversion back to the post.

  • Creator sourcing and vetting with audience, engagement and brand-safety checks
  • Briefs, contracts, usage rights and payments handled end to end
  • Tracking links, promo codes and MMP attribution per creator
  • Spark Ads and whitelisting to amplify the best-performing posts
  • Performance-based creator deals (CPI or CPA) where it makes sense
    Best for:
  • Fintech
  • Wellness
  • Lifestyle
  • Shopping
02 · Creative Studio

Creative Studio

Concept · Script · Edit · Motion · Localise

A high-velocity creative team that lives inside your performance data. We turn what is winning in your account into new concepts, scripts, edits and statics every week, in every language you sell in.

  • Concepting and scripting rooted in your best-performing hooks and angles
  • Video editing, motion graphics and sound design for TikTok, Snapchat and programmatic
  • Static, carousel and playable ad production
  • Localisation and cultural adaptation for every market
  • Weekly iteration loop: ship, measure, learn, repeat
    Best for:
  • Apps scaling paid social
  • Teams without in-house design
  • Multi-market launches
03 · UGC

UGC

Native-feeling video, at scale

Authentic user-generated video that looks like it belongs in the feed. Our vetted creator network produces hooks, demos, testimonials and reactions at scale, with full usage rights so you can run them anywhere.

  • Vetted UGC creators matched to your audience and markets
  • Multiple hooks and variations per concept for fast testing
  • Raw footage plus edited, platform-ready versions
  • Full usage rights for paid, organic and whitelisting
  • Turnaround in days, not weeks
    Best for:
  • Fintech
  • Health & fitness
  • Consumer apps
  • Subscription
Also from Optivads

Put that content to work with performance media buying

Creative only matters when it reaches the right users. Our media buying team runs the channels your content was made for.

Programmatic

TikTok Ads, Snapchat Ads and DSP buying with structured creative testing.

Learn more

On-device Traffic

Setup-wizard, feed and notification placements on millions of Android phones.

Learn more

In-app, In-game & CTV

Rewarded, interstitial and playable placements, plus Connected TV.

Learn more

OEM

Direct manufacturer partnerships for app-store and first-impact placements.

Learn more

Ready to scale your app profitably?

Tell us your targets and we will come back with a channel plan, creative recommendations and a tailored rate card.