Influencer Marketing
Creators sourced, briefed and paid on performance, with every install tracked.
Learn more01 · Programmatic
Programmatic Media Buying
TikTok Ads · Snapchat Ads · DSPs
Senior media buyers run your TikTok Ads and Snapchat Ads accounts alongside programmatic DSP inventory, with a testing cadence that finds winners fast and a scaling playbook that keeps CPA stable as spend grows.
- Account structure, pixel, SDK and MMP integration done right from day one
- Weekly creative testing sprints with clear hypotheses and kill criteria
- Daily bid, budget and audience optimisation toward CPA, ROAS or retention events
- Retargeting and re-engagement flows for lapsed and high-intent users
- DSP buying on premium open-web and in-app inventory with brand-safety controls
- Best for:
- Fintech
- Remittance
- Wellness
- Subscription apps
02 · On-device
On-device Traffic
Setup wizards · Recommendation feeds · Notifications
Meet users at the moment they set up or unlock a new phone. Through carrier and device partnerships we place your app in setup wizards, recommendation feeds, smart folders and notification slots across millions of Android devices.
- Pre-load and setup-wizard placements on new devices
- Dynamic recommendation feeds and smart folders on the home screen
- Carrier and device partnerships across Europe, LATAM, Africa, MENA and Asia
- Geo, device, OS and carrier targeting with install-based pricing
- Full MMP attribution and post-install quality monitoring
- Best for:
- Banking
- Payments
- Utilities
- Mass-market apps
03 · In-app, In-game & CTV
In-app, In-game & CTV
Rewarded · Interstitial · Playables · CTV / OTT
Premium inventory beyond the social feed. We buy rewarded, interstitial and playable placements inside top apps and games, and extend reach to Connected TV when your brand needs scale that social alone cannot deliver.
- Rewarded video and offerwall placements that drive high-intent installs
- Interstitials and playables in top-grossing games and utilities
- Connected TV and OTT campaigns with QR and attribution-based measurement
- Brand-safe inventory lists and real-time fraud filtering
- Creative adaptation for every format and aspect ratio
- Best for:
- Games
- Fintech
- Shopping
- Streaming
04 · OEM
OEM
Xiaomi · Samsung · Oppo · Vivo · Huawei · Transsion
Direct partnerships with device manufacturers give you access to their app stores, browsers, news feeds and first-impact placements. Especially powerful in emerging markets, where OEM ecosystems reach users that Google and Meta cannot.
- OEM app-store listings, featured slots and search placements
- First-impact ads shown during device setup and first use
- OEM browser, news-feed and lock-screen inventory
- Volume deals in India, Southeast Asia, LATAM, Africa and MENA
- Dedicated OEM reporting with MMP reconciliation
- Best for:
- Emerging markets
- Fintech
- Remittance
- Super-apps
Also from Optivads
Pair media buying with creator-led content
The best-performing accounts we run combine paid channels with a steady supply of fresh creative. Our Creator & Content team plugs straight into your campaigns.
Creative Studio
Weekly creative drops built from what is already winning in your account.
Learn moreUGC
Native-feeling video at scale, with full usage rights and fast turnaround.
Learn moreReady to scale your app profitably?
Tell us your targets and we will come back with a channel plan, creative recommendations and a tailored rate card.